Getting From Point-A to Point-A
Certain brands have mastered content marketing and are creating high-end content that fuses their brand story with a larger, emotional, human story. Red Bull, for example, has intertwined itself with...
View ArticleDid You Just Purchase a Product or Buy Into an Idea?
A few days ago I was chatting with a few industry friends about whether the role of marketers was to “tell stories” or to “sell stuff.” I’ll spare you the drawn-out details of this philosophical chess...
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